Gravure printing is a high-quality printing method that utilizes a printing cylinder with sunken engraving to transfer ink to the printing substrate. This printing technique is commonly used for printing magazines, catalogs, packaging materials, and decorative prints.

The process of gravure printing begins with the creation of the printing cylinder that contains recessed engraving. The cylinder is coated with ink, and the excess ink is wiped off with a blade known as a doctor blade. The remaining ink sits in the sunken grooves of the cylinder. The printing substrate, such as paper or plastic film, is passed under the cylinder while pressure is applied, causing the ink to transfer from the cylinder to the substrate.

Gravure printing provides great color consistency, sharp and detailed images, and high-quality printing on a variety of materials. It is a complex process that involves skilled professionals, precision machinery, and a commitment to high-quality production. Gravure printing is also known for its high-volume printing capabilities, making it a popular choice for large-scale printing projects.